[PDF.81ch] International Marketing: An SME Perspective

International Marketing: An SME Perspective

[PDF.dy16] International Marketing: An SME Perspective

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 |  2004-02-25 |  2004-02-25 | File type: PDF

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||From the Back Cover||Unlike other international marketing texts, International Marketing, An SME Perspective, takes a truly global approach that pulls in both Western and Asia-Pacific perspectives. SME refers to Small and Medium-sized Enterprises, therefo

Unlike other international marketing texts, International Marketing, An SME Approach, takes a truly global approach that pulls in both Western and Asia-Pacific perspectives. SME refers to small and medium sized companies, therefore, the focus is firmly on the role of the transnational firm as an international competitor and the role in international activities of managers of their local subsidiary or branch operations.

"This book offers a unique theoreti...

You can specify the type of files you want, for your device.International Marketing: An SME Perspective   |  Sean De Burca, Linden Brown, Richard Fletcher. A good, fresh read, highly recommended.

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