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| #1907712 in eBooks | 1999-07-13 | 1999-06-29 | File type: PDF||0 of 0 people found the following review helpful.| Four Stars|By Peter A. Foleng|was as ecpected except for the writings on the edges.|5 of 5 people found the following review helpful.| Intergrated Marketing Communications - The Holistic Approach|By A Customer|This book is very student orientated. It meets its objective as a CIM marketing communications subject book. Have very||'Arguably the best written UK text on the subject of marketing communications - lacks pretentiousness, is intelligent, and most importantly, is very readable.' Professor Geoff Lancaster, Senior Examiner for 15 years and Senior Academic Adviser to
Integrated Marketing Communications is a new text which will answer the key questions of what marketing communications is, how it works and why it is such a vital contemporary marketing function. It is a comprehensive and authoritative overview of this complex and rapidly evolving area.
The author's long experience in the industry, and as a senior academic, ensures that the book is able to show how the communications process really works and how it can b...
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