[PDF.20tv] Integrated Marketing Communication: Creating Spaces for Engagement
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Integrated Marketing Communication: Creating Spaces for Engagement
From Lexington Books
[PDF.ek29] Integrated Marketing Communication: Creating Spaces for Engagement
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| 2016-09-22 | 2016-09-22 | File type: PDF|||Integrated Marketing Communication: Creating Spaces for Engagement expands IMC beyond its traditional business context. Communication students will w
Integrated Marketing Communication (IMC) is a holistic approach to the areas of advertising, public relations, branding, promotions, event and experiential marketing, and related fields of strategic communication. Integrated Marketing Communication: Creating Spaces for Engagement explores how IMC can open up spaces for engagement in our classrooms and our communities. The breadth of the contributors is in t...
You can specify the type of files you want, for your device.Integrated Marketing Communication: Creating Spaces for Engagement | From Lexington Books. I really enjoyed this book and have already told so many people about it!
