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Innovation in Marketing (Cim Professional Development Series)

Peter Doyle, Susan Bridgewater




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 | #3098963 in eBooks |  2012-10-02 |  2012-10-02 | File type: PDF

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Innovation in Marketing is a unique collection of empirical material describing both systems innovation and the launch of new products.

This ranges from the development of new high tech items such as the Organiser from Psion, to the transfer of a major brand such as Virgin Direct to a new market. Based on this the authors have developed a clear analytical model for managing innovation with a marketing perspective.

Doyl...

You easily download any file type for your gadget.Innovation in Marketing (Cim Professional Development Series)   |  Peter Doyle, Susan Bridgewater. Which are the reasons I like to read books. Great story by a great author.

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