[PDF.20dh] In Search of Stupidity: Over Twenty Years of High Tech Marketing Disasters

In Search of Stupidity: Over Twenty Years of High Tech Marketing Disasters

[PDF.fs02] In Search of Stupidity: Over Twenty Years of High Tech Marketing Disasters

In Search of Stupidity:  Merrill R. (Rick) Chapman epub
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 |  2006-09-25 |  2006-09-25 | File type: PDF

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||0 of 0 people found the following review helpful.| Entertaining History of Technological Blunders|By Herbert Taylor|This is an excellent compendium of blunders by companies in the technological industry, which blunders caused them to go from boom to bust. However Chapman's treatment of some people is off the mark. For example, Gary Kildall, who was one of the leaders of the PC revolution, made a well known business blunder, w|About the Author|Merrill R. (Rick) Chapman is the author of the first edition of In Search of Stupidity. He has worked in the software industry since 1978 as a programmer, salesman, support representative, senior marketing manager, and consultant for many differ

In Search of Stupidity: Over Twenty Years of High-Tech Marketing Disasters, Second Edition is National Lampoon meets Peter Drucker. It's a funny and well-written business book that takes a look at some of the most influential marketing and business philosophies of the last twenty years. Through the dark glass of hindsight, it provides an educational and entertaining look at why these philosophies didn’t work for many of the country's largest and best-kn...

You easily download any file type for your device.In Search of Stupidity: Over Twenty Years of High Tech Marketing Disasters   |  Merrill R. (Rick) Chapman.Not only was the story interesting, engaging and relatable, it also teaches lessons.

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