[PDF.17yi] Humanizing Big Data: Marketing at the Meeting of Data, Social Science and Consumer Insight
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Humanizing Big Data: Marketing at the Meeting of Data, Social Science and Consumer Insight
Colin Strong
[PDF.lw18] Humanizing Big Data: Marketing at the Meeting of Data, Social Science and Consumer Insight
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| #880578 in eBooks | 2015-03-03 | 2015-03-03 | File type: PDF||0 of 0 people found the following review helpful.| Smart. Intelligent. Should be a required reading for all who handle, process, analyse and utilize data|By ServantofGod|Big data had become such a buzzword that many intellectual idiots (those who got college degrees but no common sense, abundant in my work life) are bs with it all the time. This book provides an antidote against the infection of such ignorance and stupidity. We||
"This book takes the user through an introduction of big data and how marketers (and others) can use many different types of data to better understand their customer base, their marketing efforts and their business. The author does a very good job describ
Big data raises more questions than it answers, particularly for those organizations struggling to deal with what has become an overwhelming deluge of data. It can offer marketers more than simple tactical predictive analytics, but organizations need a bigger picture, one that generates some real insight into human behaviour, to drive consumer strategy rather than just better targeting techniques. Humanizing Big Data guides marketing managers, brand managers, strategists...
You can specify the type of files you want, for your device.Humanizing Big Data: Marketing at the Meeting of Data, Social Science and Consumer Insight | Colin Strong. I was recommended this book by a dear friend of mine.
