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How to Sell to an Idiot: 12 Steps to Selling Anything to Anyone

John Hoover, Bill Sparkman




[PDF.vx49] How to Sell to an Idiot: 12 Steps to Selling Anything to Anyone

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 | #3290615 in eBooks |  2007-08-03 |  2007-08-03 | File type: PDF

||0 of 0 people found the following review helpful.| The idiot may be yourself|By Reg Nordman|It does not take too long when reading this book to realize there is only one idiot in the sales process and that person is likely you , not the customer. A decent job of revisiting the basics that get forgotten. I appreciated their take on the different personalities of customers. They use these categories:

* Machiavellian|From the Back Cover||Selling to customers looking to get the most bang for their buck is a difficult feat. The only customers tougher than hagglers are the ones so uninformed about what they are buying, they don't even realize when they are getting the deal of a

HOW TO SELL TO AN IDIOT

Selling to customers looking to get the most bang for their buck is a difficult feat. The only customers tougher than hagglers are the ones so uninformed about what they are buying, they don't even realize when they are getting the deal of a lifetime.

In How to Sell to an Idiot, authors John Hoover and Bill Sparkman show you how to ignore your own inner idiot and start selling more by doing less of what doesn't work ...

You can specify the type of files you want, for your gadget.How to Sell to an Idiot: 12 Steps to Selling Anything to Anyone   |  John Hoover, Bill Sparkman. I really enjoyed this book and have already told so many people about it!

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