[PDF.40dt] How Brands Become Icons: The Principles of Cultural Branding
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How Brands Become Icons: The Principles of Cultural Branding
D. B. Holt
[PDF.kt98] How Brands Become Icons: The Principles of Cultural Branding
How Brands Become Icons: D. B. Holt epub How Brands Become Icons: D. B. Holt pdf download How Brands Become Icons: D. B. Holt pdf file How Brands Become Icons: D. B. Holt audiobook How Brands Become Icons: D. B. Holt book review How Brands Become Icons: D. B. Holt summary
| #478603 in eBooks | 2004-09-15 | 2004-09-15 | File type: PDF||1 of 2 people found the following review helpful.| An Important Contribution to Branding Lit|By Carol|This is a serious book for marketers who want to understand the intersection of culture and branding. Brands that become icons speak into a cultural conversation in a relevant way and take on meaning beyond their categories. This book shows how brands like Mountain Dew, Corona, and Coke did it. A very readable and insightful bo|About the Author|Douglas B. Holt is an Assistant Professor of Marketing at HBS. He is a respected scholar in the marketing arena.
Coca-Cola. Harley-Davidson. Nike. Budweiser. Valued by customers more for what they symbolize than for what they do, products like these are more than brands--they are cultural icons. How do managers create brands that resonate so powerfully with consumers? Based on extensive historical analyses of some of America's most successful iconic brands, including ESPN, Mountain Dew, Volkswagen, Budweiser, and Harley-Davidson, this book presents the first systematic model t...
You can specify the type of files you want, for your device.How Brands Become Icons: The Principles of Cultural Branding | D. B. Holt. I have read it a couple of times and even shared with my family members. Really good. Couldnt put it down.
