[PDF.28bt] Global Sport Marketing: Contemporary Issues and Practice (Routledge Research in Sport Business and Management)

Global Sport Marketing: Contemporary Issues and Practice (Routledge Research in Sport Business and Management)

[PDF.wi41] Global Sport Marketing: Contemporary Issues and Practice (Routledge Research in Sport Business and Management)

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 | #1173879 in eBooks |  2012-06-14 |  2012-06-14 | File type: PDF

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||About the Author||Michel Desbordes is Professor at the University of Paris Sud 11, France, and Associate Professor at the ISC school of management (Paris, France). He is a specialist in sports marketing, and his research focuses on the managemen

Globalization has had a profound impact on the sports industry, creating an international market in which sports teams, leagues and players have become internationally recognized brands. This important new study of contemporary sports marketing examines the opportunities and threats posed by a global sports market, outlining the tools and strategies that marketers and managers can use to take advantage of those opportunities.

The book surveys current trend...

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