[PDF.81zq] Global E-Commerce and Online Marketing: Watching the Evolution

Global E-Commerce and Online Marketing: Watching the Evolution

[PDF.rt01] Global E-Commerce and Online Marketing: Watching the Evolution

Global E-Commerce and Online  Nikhilesh Dholakia, Wolfgang Fritz, Ruby Roy Dholakia, Norbert Mundorf epub
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 | #3157777 in eBooks |  2002-08-30 |  2002-08-30 | File type: PDF

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||About the Author||NIKHILESH DHOLAKIA is Professor of Marketing and E-Commerce, College of Business Administration, University of Rhode Island. He concentrates his research on information age strategies in the global economy and on global consumer culture.||WOLFG

Specialists from business and academia present a meticulously researched, compelling examination of the forces of globalization, innovation, and relentless technological competition—and the profound effect they are having on the evolution of e-commerce and online marketing. The editors and contributors to this unique, wide ranging volume probe the fundamental, long-term drivers of the Internet infrastructure, e-commerce models, marketing approaches and customer ...

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