[PDF.62wv] Global Branding and Country of Origin: Creativity and Passion

Global Branding and Country of Origin: Creativity and Passion

[PDF.nd74] Global Branding and Country of Origin: Creativity and Passion

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 |  2016-04-14 |  2016-04-14 | File type: PDF

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||About the Author||Gaetano Aiello is a Professor of Marketing and Chairperson of the Department of Management and Economics at the University of Florence, Italy. |Raffaele Donvito (PhD) is Assistant Professor of Marketing and Internationa

Creativity, Global Branding and Country of Origin (CoO) represent conceptual fields of interest to both academics and practitioners. In the contemporary environment, business and customers are increasingly developing multi-faceted relationships nurtured by global drivers, such as international brands, but also by embedded elements, such the impact of specific geographical networks on creativity. As a result, the impact of Country of Origin on branding is, once again, ...

You can specify the type of files you want, for your device.Global Branding and Country of Origin: Creativity and Passion   |  From Routledge. I really enjoyed this book and have already told so many people about it!

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