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Gender, Culture, and Consumer Behavior
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| #2747460 in eBooks | 2012-04-27 | 2012-04-27 | File type: PDF||0 of 0 people found the following review helpful.| Sex and the Busy Marketer|By George F. Simons|Gender has long been the ultimate cultural difference because it always shows up in whichever parts of the world and in whatever environment human beings are found. To clarify at the outset, when we speak of "sex" we're addressing biological, chromosomal identification that makes us "women" or "men," and when we speak of "gender" we|||"Highly Recommended. Much of what one can learn by studying consumer culture, and behaviors within it, can be found in this volume, which presents current research on an international scale. Editors Otnes and Tuncay-Zayer bring together the work
This book covers the gamut of topics related to gender and consumer culture. Changing gender roles have forced scholars and practitioners to re-examine some of the fundamental assumptions and theories in this area. Gender is a core component of identity and thus holds significant implications for how consumers behave in the marketplace. This book offers innovative research in gender and consumer behavior with topics relevant to psychology, marketing, advertising,...
You easily download any file type for your gadget.Gender, Culture, and Consumer Behavior | From Routledge. A good, fresh read, highly recommended.
