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| #4369767 in eBooks | 2006-10-19 | 2006-10-19 | File type: PDF||1 of 1 people found the following review helpful.| Uneven and not as useful as it seems|By Thomas L.|A hodgepodge collection of idioms, clichés, quotes, and factoids -- over 700 pages' worth. The problem is, much of the material is tired, obvious, UK-centric, cutesy, hackneyed, and not worth using.
I was looking for a book that would give me some ideas to help my writing sparkle with wit, energy, freshness, an|About the Author|Jonathan Gabay is a trainer, coach and creative strategist, and has vast experience of marketing throughout his career, holding positions such as the Creative Director of the Direct Marketing division at Moorgate Plc, the Creative Marketing Grou
Marketers, creative writers, and individuals for whom copywriting forms part of their job are often required to produce innovative and engaging copy in a short space of time. Creativity is not always to hand, and therefore on some occasions additional help is required to find the right phrase, description or slogan. Gabay's Copywriting Compendium contains a wealth of inspiring tips, ideas and descriptions to aid the writing process, such as advice on spelling and grammar...
You easily download any file type for your gadget.Gabay's Copywriters' Compendium | Jonathan Gabay. I have read it a couple of times and even shared with my family members. Really good. Couldnt put it down.
