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| 2010-04-29 | 2010-04-29 | File type: PDF||||'Football is a results driven business both on and off the field. The development of a strong brand is a key element to the continued success and delivery of results. From points on a Saturday afternoon, to dividends to shareholders all organisations in footb
The media increasingly refer to football clubs as brands. Certainly concepts such as loyalty, affiliation, emotional ties with football clubs seem to parallel the relationship between consumer and brand in the broader marketing sphere. This book delves deep into the world of the lucrative business of sports branding.
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