[PDF.85ku] Food & Alcohol Pairing: Consumer Occasions and Marketing Opportunities

Food & Alcohol Pairing: Consumer Occasions and Marketing Opportunities

[PDF.uu92] Food & Alcohol Pairing: Consumer Occasions and Marketing Opportunities

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 |  2012-09-27 |  2012-09-27 | File type: PDF

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IntroductionAs product differentiation has become more elusive across CPG sectors, the ball is the court of manufacturers to seek out new routes to generate stand out. A food and alcohol paring offer once such route and is one that can be used to leverage a product premium.Features and benefitsAchieve sales growth by understanding the opportunities that can be realized through successful adoption of a food and alcohol pairings.Enhance credibility of sales pitches by bett...

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