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Focusing on the Customer: The Concept of the Customer Journey

Andreas Janson




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 | #1757083 in eBooks |  2014-11-12 |  2014-11-12 | File type: PDF

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Studienarbeit aus dem Jahr 2011 im Fachbereich BWL - Marketing, Unternehmenskommunikation, CRM, Marktforschung, Social Media, Note: 1,3, Universität Kassel (IBWL), Veranstaltung: Market Communication, Sprache: Deutsch, Abstract: The purchase decision process has been a topic of market research for many years. Until recently, this research has focused on the effect advertising has on customers as they choose a suitable product after consideration and comparison of v...

You can specify the type of files you want, for your device.Focusing on the Customer: The Concept of the Customer Journey   |  Andreas Janson. I have read it a couple of times and even shared with my family members. Really good. Couldnt put it down.

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