[PDF.09sx] Focusing on the Customer: The Concept of the Customer Journey
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Focusing on the Customer: The Concept of the Customer Journey
Andreas Janson
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Studienarbeit aus dem Jahr 2011 im Fachbereich BWL - Marketing, Unternehmenskommunikation, CRM, Marktforschung, Social Media, Note: 1,3, Universität Kassel (IBWL), Veranstaltung: Market Communication, Sprache: Deutsch, Abstract: The purchase decision process has been a topic of market research for many years. Until recently, this research has focused on the effect advertising has on customers as they choose a suitable product after consideration and comparison of v...
You can specify the type of files you want, for your device.Focusing on the Customer: The Concept of the Customer Journey | Andreas Janson. I have read it a couple of times and even shared with my family members. Really good. Couldnt put it down.