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| #1661781 in eBooks | 2009-11-04 | 2009-11-04 | File type: PDF||About the Author|Finola Kerrigan is a lecturer in Marketing at King's College London. She is currently completing a PhD in marketing in the European film industry at the University of Hertfordshire Business School where she is a member of the Film Industry Rese
Film Marketing is the first book to consolidate existing literature into a well informed and academically sound textbook. The book focuses on the film industry as a whole, which incorporates popular (mainstream) fiction films (usually) in English, non English language fiction films, documentary films and art house films. In doing so, it is firmly embedded in the global film industry.
Although the film industry is global, it is dominated by the Hollywood major s...
You easily download any file type for your device.Film Marketing | Finola Kerrigan.Not only was the story interesting, engaging and relatable, it also teaches lessons.
