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Fashion Marketing

Tony Hines, Margaret Bruce




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 | #1600334 in eBooks |  2007-02-07 |  2007-02-07 | File type: PDF

||About the Author|Professor Tony Hines is Chair of Doctoral Programmes at Manchester Metropolitan University, UK. His research interests are market-led supply chain strategies, and he has a particular expertise in the apparel sector. Tony has worked with a number

A collection of international contributions from renowned academics and practitioners from the US, UK, China, the second edition of Fashion Marketing has been completely updated, revised and expanded to reflect the major changes in the fashion industry since 2001 and covers all of the key themes and issues of the area.

Key themes and areas covered include globalization, fast fashion, luxury fashion, offshoring, business-to-business, forecastin...

You easily download any file type for your gadget.Fashion Marketing   |  Tony Hines, Margaret Bruce.Not only was the story interesting, engaging and relatable, it also teaches lessons.

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