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Event Marketing: How to Successfully Promote Events, Festivals, Conventions, and Expositions

Leonard H. Hoyle




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 | #2121308 in eBooks |  2002-05-23 |  2002-05-23 | File type: PDF

||4 of 4 people found the following review helpful.| Good resource despite being 9 years old...|By JOHN J MITCHELL|Having just bought about 10 books related to event marketing on , to brush up on my chops a little, I've been finding most of them to be somewhat useless. This book was better than most, despite being 2002 release. Lots of good general info on sponsorships, basic PR, market segmentation analysis, and promotion.
|From the Back Cover|THE WILEY EVENT MANAGEMENT SERIES

The first complete guide to launching a highly visible event marketing campaign

Practical strategies and resources for achieving greater results!

Event Marketing provide

Authored by a well-known figure in the field.

  • Overview chapters explore topics such as electronic marketing strategies, funding, budgeting, promotion, and advertising.
  • Individual chapters address the differences involved in marketing different types of events.
  • Examines future trends and key issues such as how to reach new event attendees.
  • Includes appendices with sample forms, contracts, and more.



You easily download any file type for your gadget.Event Marketing: How to Successfully Promote Events, Festivals, Conventions, and Expositions   |  Leonard H. Hoyle. I have read it a couple of times and even shared with my family members. Really good. Couldnt put it down.

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