[PDF.28iv] Evangelist Marketing: What Apple, Amazon, and Netflix Understand About Their Customers (That Your Company Probably Doesn't)
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Evangelist Marketing: What Apple, Amazon, and Netflix Understand About Their Customers (That Your Company Probably Doesn't)
Alex L. Goldfayn
[PDF.lj67] Evangelist Marketing: What Apple, Amazon, and Netflix Understand About Their Customers (That Your Company Probably Doesn't)
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| #1029592 in eBooks | 2012-01-03 | 2012-01-03 | File type: PDF||1 of 1 people found the following review helpful.| HIGHLY Recommend Evangelist Marketing|By Josh Lowry|I highly recommend Alex Goldfayn's book, Evangelist Marketing. While the primary focus of the book is successful marketing in the consumer electronics industry, the majority of Goldfayn's advice is equally applicable to B2B. For example, when you examine marketing communications, most lead with the company and the product, a||
Alex does a masterful job of pulling together insights across different products and businesses and then communicating those insights in a practical and useful way so you can see how they apply to your own situation and the issues you are facing.”
In Evangelist Marketing, Alex Goldfayn argues that technology companies succeed in spite of their marketing, not because of it. He says that if consumer tech makers ceased all marketing activity today, they would not see a significant decline in sales.
In this book, Alex presents why the current state of overly-technical, features-oriented tech marketing, branding, communications and public relations is costing the industry billions of dollars&mdas...
You can specify the type of files you want, for your device.Evangelist Marketing: What Apple, Amazon, and Netflix Understand About Their Customers (That Your Company Probably Doesn't) | Alex L. Goldfayn. Just read it with an open mind because none of us really know.
