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Etnografía aplicada a la investigación comercial y al marketing (Cuadernos de Documentación) (Spanish Edition)

María José Rodríguez Matías




[PDF.mh84] Etnografía aplicada a la investigación comercial y al marketing (Cuadernos de Documentación) (Spanish Edition)

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 | #2216449 in eBooks |  2016-02-22 |  2015-03-18 | File type: PDF

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La etnografía aporta en el mundo del marketing actual un foco de luz bien dirigido. Esto es, la etnografía alumbra las zonas muertas de la investigación y llega a la identificación de datos conductuales y simbólicos que son de difícil acceso para los profesionales del ramo, disminuyendo el nivel de incertidumbre con el que éstos tienen que tomar decisiones estratégicas cada día.



You can specify the type of files you want, for your device.Etnografía aplicada a la investigación comercial y al marketing (Cuadernos de Documentación) (Spanish Edition)   |  María José Rodríguez Matías. A good, fresh read, highly recommended.

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