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Ethics in Public Relations: Responsible Advocacy

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 | #440652 in eBooks |  2006-05-03 |  2012-07-10 | File type: PDF

||0 of 0 people found the following review helpful.| Got Ethics?|By Brian De Masi|We live in an unethical world. This book is a bit dated by Fitzpatrick & Bronstein (2006) but does a good job evaluating different aspects of ethical behavior and protocol related to the PR Profession. Topics include, responsibility and accountability, the importance of truth and transparency, negotiating relationships with activist publics, respons| |"This timely and thorough volume, edited by two communication professors at DePaul University, attempts to provide both a theoretical framework and some very practical strategies for what the authors call "responsible advocacy." Summing up: Highly recommen

Ethics in Public Relations: Responsible Advocacy is the first book to identify universal principles of responsible advocacy in public relations. In this engaging book, editors Kathy Fitzpatrick and Carolyn Bronstein bring together prominent authorities in the field to address theoretic and practical issues that illustrate the broad scope and complexity of responsible advocacy in 21st-century public relations.



You easily download any file type for your gadget.Ethics in Public Relations: Responsible Advocacy   |  From SAGE Publications, Inc.Not only was the story interesting, engaging and relatable, it also teaches lessons.

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