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Essentials of Marketing Communications

Chris Fill




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 | #2302090 in eBooks |  2011-07-21 |  2011-07-21 | File type: PDF

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Essentials of Marketing Communications offers a concise and student-friendly introduction to the principles and theories of marketing communications.

Written in a lively and engaging style, the book provides you with a coherent and consistent text, blending marketing communications principles and theory with practice. Divided into three parts, the book considers the strategic issues associated with managing marketing communications activities before movi...

You can specify the type of files you want, for your device.Essentials of Marketing Communications   |  Chris Fill. I really enjoyed this book and have already told so many people about it!

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