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Essentials of International Marketing
Donald L. Brady
[PDF.qu34] Essentials of International Marketing
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| #2363887 in eBooks | 2014-12-18 | 2014-12-18 | File type: PDF||0 of 0 people found the following review helpful.| Outstanding for the classroom|By Professor of Marketing|This textbook is well written and provides valuable insight into the issues surrounding international marketing. Written by one who knows his stuff!
Unlike other International Marketing texts, Essentials of International Marketing includes only the most important information that can be easily covered in one semester. The book covers all the key topics for an International Marketing course, but in a concise, no-nonsense manner that meets the needs of undergraduates..In addition to including all the basic topics, this affordable text also offers two unique chapters on the metric system and on countertrade that provide...
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