[PDF.49eq] Effective E-Mail Marketing: The Complete Guide to Creating Successful Campaigns
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Effective E-Mail Marketing: The Complete Guide to Creating Successful Campaigns
Herschell Gordon Lewis
[PDF.bm89] Effective E-Mail Marketing: The Complete Guide to Creating Successful Campaigns
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| #1978464 in eBooks | 2002-06-17 | 2002-04-30 | File type: PDF||10 of 13 people found the following review helpful.| Custom-tailored Comments from an Industry Guru|By Roger E. Herman|Lewis is a copywriting and marketing guru with over 25 books under his belt. This book is designed for the times, when so many marketers are concerned about how to get their message out by electronic mail--a lot cheaper than the alternative offered by the United States Postal Service. Benefit: at least e-mail g|From Booklist|Just what we need: a book encouraging "junk" e-mail. But not all e-mail marketing is "spam," as many businesses with good client relationships use this medium to market sales promotions to eager cust
E-mail is today's most powerful marketing medium. It is also the most misunderstood. This dynamic book dispenses with incomprehensible theories and conflicting rules to explore real-life examples of e-mail campaign successes and failures -- explaining exactly why each soared or sank.
Over-mailing * Under-testing * Poorly constructed messages * Effective E-Mail Marketing shows marketers how to avoid these and hundreds of other problems, and how to craft messag...
You easily download any file type for your gadget.Effective E-Mail Marketing: The Complete Guide to Creating Successful Campaigns | Herschell Gordon Lewis. I was recommended this book by a dear friend of mine.