[PDF.21lt] Doing Research Projects in Marketing, Management and Consumer Research

Doing Research Projects in Marketing, Management and Consumer Research

[PDF.mv73] Doing Research Projects in Marketing, Management and Consumer Research

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 | #2237935 in eBooks |  2003-09-02 |  2003-09-02 | File type: PDF

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||About the Author|Chris Hackley is Senior Lecturer of Marketing at Birmingham Business School, Birmingham University. He has published extensively on the subject of marketing and research.

As interpretive research perspectives become increasingly influential in the social sciences, so it becomes increasingly important for experienced researchers to familiarize themselves with the philosophical perspectives, data gathering techniques and analytical methods derived from interpretive research.

Examining these interpretive traditions, this informative book illustrates how they can be applied to research projects for first-time researchers in the fie...

You easily download any file type for your gadget.Doing Research Projects in Marketing, Management and Consumer Research   |  Chris Hackley. A good, fresh read, highly recommended.

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