[PDF.59db] Doing Anthropology in Consumer Research

Doing Anthropology in Consumer Research

[PDF.xp93] Doing Anthropology in Consumer Research

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 | #1054403 in eBooks |  2016-06-16 |  2016-06-16 | File type: PDF

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||0 of 0 people found the following review helpful.| Essential for ethnographers|By Customer|Essential to the toolkit of an ethnographer. Would highly recommend.|1 of 1 people found the following review helpful.| An inspiration for students|By William O. Beeman|We are using this book in our Business Anthropology course at the University of Minnesota. It is an inspiration for stu| |"This work succeeds brilliantly in blurring the increasingly unhelpful perception of a divide between 'applied' and 'academic' anthropology. Along several dimensions, it demonstrates how 'cutting edge' and indeed 'theoretical' post-1980s ethnographic rese

Doing Anthropology in Consumer Research is the essential guide to the theory and practice of conducting ethnographic research in consumer environments. Patricia Sunderland and Rita Denny argue that, while the recent explosion in the use of “ethnography” in the corporate world has provided unprecedented opportunities for anthropologists and other qualitative researchers, this popularization too often results in shallow understandings of culture, divorcing ethn...

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