[PDF.65sw] Diversity in Advertising: Broadening the Scope of Research Directions (Advertising and Consumer Psychology)

Diversity in Advertising: Broadening the Scope of Research Directions (Advertising and Consumer Psychology)

[PDF.cu91] Diversity in Advertising: Broadening the Scope of Research Directions (Advertising and Consumer Psychology)

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 | #2216149 in eBooks |  2004-04-13 |  2004-04-13 | File type: PDF

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This volume grew out of the annual Advertising and Consumer Psychology conference sponsored by the Society for Consumer Psychology. Representing a collection of research from academics in the fields of social psychology, advertising, and marketing, the chapters all focus on discussing existing and needed research to face the challenges of diversity in the next millennium. The contributors are researchers who have pushed the envelope in understanding diversity in advertis...

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