[PDF.16sn] Destination Marketing Organisations (Routledge Advances in Tourism)

Destination Marketing Organisations (Routledge Advances in Tourism)

[PDF.zm91] Destination Marketing Organisations (Routledge Advances in Tourism)

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 |  2007-06-01 |  2007-06-01 | File type: PDF

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|| |"...undoubtedly a very useful text...grounded in a scholarly synthesis of the literature, yet...accessible"
--Nigel Morgan, TOURISM MANAGEMENT, June 2006

Travellers are now spoilt by choice of available holiday destinations. In today's crowded tourism market place, destination competitiveness demands an effective marketing organisation. Two themes underpin Destination Marketing Organisations. The first is the challenges associated with promoting multi-attributed destinations in dynamic and heterogeneous markets, and the second is the divide between tourism 'practitioners' and academics. Written by a former 'pract...

You easily download any file type for your device.Destination Marketing Organisations (Routledge Advances in Tourism)   |  Steven Pike. A good, fresh read, highly recommended.

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