| #340062 in eBooks | 2009-08-12 | 2009-08-12 | File type: PDF||1 of 1 people found the following review helpful.| Well written, but lacks an international focus|By Sidhant|This is a great addition to innovation literature. The author provides numerous examples and case studies to drive home the importance of innovative design practices in today's companies. However, after a while the book becomes a little repetitive. Almost all the examples seem to be of Italian companies. It would have be||
One of the Design Primers for Businesspeople. Eschewing the received wisdom that the customer is always right, Politecnico di Milano professor Verganti focuses on game-changing designs that up-end expectations and create entirely new markets... Verganti a
Until now, the literature on innovation has focused either on radical innovation pushed by technology or incremental innovation pulled by the market. In Design-Driven Innovation: How to Compete by Radically Innovating the Meaning of Products, Roberto Verganti introduces a third strategy, a radical shift in perspective that introduces a bold new way of competing. Design-driven innovations do not come from the market; they create new markets. They don't push new techn...
You can specify the type of files you want, for your gadget.Design Driven Innovation: Changing the Rules of Competition by Radically Innovating What Things Mean | Roberto Verganti.Not only was the story interesting, engaging and relatable, it also teaches lessons.
