[PDF.31eg] Defending the Brand: Aggressive Strategies for Protecting Your Brand in the Online Arena
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Defending the Brand: Aggressive Strategies for Protecting Your Brand in the Online Arena
Brian H. Murray
[PDF.eb49] Defending the Brand: Aggressive Strategies for Protecting Your Brand in the Online Arena
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| #3288624 in eBooks | 2003-10-31 | 2003-09-30 | File type: PDF||9 of 9 people found the following review helpful.| Do you have a problem?|By A Customer|This book is a real eye opener about how almost any brand can be abused on the internet and how that abuse can translate into real lost dollars. I do a lot of work with internet piracy and expected that I wouldn't learn much while reading this book, but I have to admit that I was taken by surprise. Defending the Brand is a how too book|| | Journal of Product and Brand Management: "This is a fascinating look at all the tactics competitors use to exploit or steal your business. All who use the internet , especially those who market on the internet, should read this b
"Leading brands and the intellectual property of successful organizations are increasingly falling victim to hostile tactics from unscrupulous businesses. Unwanted brand associations, product piracy, and other forms of online brand abuse threaten to alienate consumers and undermine the success of companies in every industry. Defending the Brand introduces strategies being used by companies around the world to fight back and regain control, preserving brand equity and res...
You can specify the type of files you want, for your gadget.Defending the Brand: Aggressive Strategies for Protecting Your Brand in the Online Arena | Brian H. Murray. I have read it a couple of times and even shared with my family members. Really good. Couldnt put it down.
