[PDF.86ic] Deception In The Marketplace: The Psychology of Deceptive Persuasion and Consumer Self-Protection

Deception In The Marketplace: The Psychology of Deceptive Persuasion and Consumer Self-Protection

[PDF.ze43] Deception In The Marketplace: The Psychology of Deceptive Persuasion and Consumer Self-Protection

Deception In The Marketplace:  David M. Boush, Marian Friestad, Peter Wright epub
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 |  2015-12-22 |  2015-12-22 | File type: PDF

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||1 of 5 people found the following review helpful.| lies, damned lies and marketing|By Dr. P. R. Lewis|We as consumers are tricked into buying products we don't need all the time, and this book helps to pin down the tricks used by marketeers to manipulate us. They use many forms of deception: appeal to authority, use of fraudulent science, repetition, spurious consumer reports and so on. The problem with this book is that the ap| ||"A remarkable piece of work. Thought provoking and illuminating. This will be an influential book, critical for anyone studying marketplace deception. It will stretch your mind." - Jennifer Aaker, Stanford University, USA |

This is the first scholarly book to fully address the topics of the psychology of deceptive persuasion in the marketplace and consumer self-protection. Deception permeates the American marketplace. Deceptive marketing harms consumers’ health, welfare and financial resources, reduces people’s privacy and self-esteem, and ultimately undermines trust in society. Individual consumers must try to protect themselves from marketers’ misleading communication...

You easily download any file type for your device.Deception In The Marketplace: The Psychology of Deceptive Persuasion and Consumer Self-Protection   |  David M. Boush, Marian Friestad, Peter Wright. A good, fresh read, highly recommended.

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