[PDF.07tu] Customer Relationship Management in Electronic Markets
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Customer Relationship Management in Electronic Markets
Gopalkrishnan R Iyer, David Bejou
[PDF.gk11] Customer Relationship Management in Electronic Markets
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| #4334804 in eBooks | 2014-02-04 | 2014-02-04 | File type: PDF|||"Extremely helpful for business people and university faculty." -- James E. Littlefield, PhD, Professor of Marketing, Virginia Polytechnic Institute and State University, Blacksburg
Discover an important tool in the development of new marketing strategies for satisfying online customers!
Edited by two experts in the fields of business and marketing, Customer Relationship Management in Electronic Markets is designed to help you build Internet relationships that lead to customer retention and long-term loyalty. With this book, you will be able to offer customers the benefits they seek in the virtual marketplace and serve their best intere...
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