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Cult of Analytics: Data analytics for marketing

Steve Jackson




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 | #1913283 in eBooks |  2015-12-22 |  2015-12-22 | File type: PDF

|| ||‘Steve has spent years down in the weeds, talking to executives and meditating on a mountain. That unique perspective is the main reason Cult of Analytics is such a unique book. Easy to read, easy to follow, easier still find relevant ideas you

Cult of Analytics enables professionals to build an analytics driven culture into their business or organization. Marketers will learn how to turn tried and tested tactics into an actionable plan to change their culture to one that uses web analytics on a day to day basis.

Through use of the fictitious ACME PLC case, Steve Jackson provides working examples based on real life situations from the various companies he has worked with, such as Nokia, KONE,...

You easily download any file type for your device.Cult of Analytics: Data analytics for marketing   |  Steve Jackson. A good, fresh read, highly recommended.

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