[PDF.77qv] Cruise Business Development: Safety, Product Design and Human Capital
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Cruise Business Development: Safety, Product Design and Human Capital
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| 2016-04-20 | 2016-04-20 | File type: PDF||From the Back Cover|This book addresses innovation management and product development in the cruise tourism industry. It explains how experience management has evolved from a strictly company-level, product- or service-focused tactical task to an industry-wide s
This book addresses innovation management and product development in the cruise tourism industry. It explains how experience management has evolved from a strictly company-level, product- or service-focused tactical task to an industry-wide strategic challenge, and analyses the role of intangible reputational aspects of cruise experiences, as well as peripheral components and stakeholders, as increasingly important factors for customer acqui...
You easily download any file type for your gadget.Cruise Business Development: Safety, Product Design and Human Capital | From Springer. Which are the reasons I like to read books. Great story by a great author.
