[PDF.64oq] Crowd Surfing: Surviving and thriving in the age of consumer empowerment
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Crowd Surfing: Surviving and thriving in the age of consumer empowerment
Martin Thomas, David Brain
[PDF.qq67] Crowd Surfing: Surviving and thriving in the age of consumer empowerment
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| #2927770 in eBooks | 2009-01-01 | 2009-01-01 | File type: PDF||1 of 1 people found the following review helpful.| Engage the empowered consumer|By Paul A. Baker|A new generation of business and political leaders has learned how to harness the energy, ideas and enthusiasm of empowered consumers. These consumers are emboldened and enthused by a new spirit of enquiry and self-expression, and powered by the Internet.
'Crowd Surfing' presents a series of case studies showing how savv|From Publishers Weekly|Marketing consultants Thomas and Brain offer a well-meaning if woefully dated paean to the power of the consumer. In the brave new world of blogging, YouTube and Consumerist.com, business leaders must harness the energy, ideas and enthusia
The way people buy has gone through a massive revolution in recent years: thanks to blogs, review sites and chat rooms, we no longer have to rely on what a company says about its products and services - we can read what our fellow consumers think about what they've bought, and make our own decisions bearing those views in minds. The result? Empowered customers who know exactly what they want and who can now explore many ways to get it.
Many companies, how...
You can specify the type of files you want, for your device.Crowd Surfing: Surviving and thriving in the age of consumer empowerment | Martin Thomas, David Brain. A good, fresh read, highly recommended.
