[PDF.86fi] Crisis Management in the Age of Social Media (Public Relationa Collection)

Crisis Management in the Age of Social Media (Public Relationa Collection)

[PDF.gj35] Crisis Management in the Age of Social Media (Public Relationa Collection)

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 | #1675659 in eBooks |  2013-07-02 |  2013-07-02 | File type: PDF

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||About the Author|New York, NY; Adjunct professor; NYU

Social media has fundamentally changed the contract between institutions and the public. Today, people expect a conversation, not a one-way diatribe. That, combined with the speed of the Internet, changes the game for many companies in anticipating, managing, and ultimately avoiding an “instant crisis”—an instant crisis example is when Verizon added a $2 charge for all their customers; one hour later 100,000 signatures appeared on a Twitter petition, an...

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