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Creativity in Product Innovation
Jacob Goldenberg, David Mazursky
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| #2401464 in eBooks | 2002-01-03 | 2002-01-03 | File type: PDF||17 of 18 people found the following review helpful.| Great book on systematic creativity, and why it works|By John C. Dunbar|This book does an excellent job of showing how to systematize the process of creating new product ideas. I would consider it a derivative of the TRIZ process started by a Russian engineer, Altshuller. In effect, this book summarizes up several of the techniques proposed by Altshuller, and later by other||'The book would be valuable reading for any professional in any one aspect of a product development process. It offers a divergent view that will stimulate and challenge the reader to reflect on their own product development processes with fresh insight ... th
Creativity in Product Innovation describes a remarkable technique for improving the creativity process in product design. Certain 'regularities' in product development are identifiable, objectively verifiable and consistent for almost any kind of product. These regularities are described by the authors as Creativity Templates. This book describes the theory and implementation of these templates, showing how they can be used to enhance the creative process and thus enable...
You easily download any file type for your device.Creativity in Product Innovation | Jacob Goldenberg, David Mazursky. Just read it with an open mind because none of us really know.
