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Creativity and Advertising: Affect, Events and Process

Andrew McStay




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 | #2644935 in eBooks |  2013-06-19 |  2013-06-19 | File type: PDF

|| |"Creativity and Advertising would be useful to Ph.D. students studying the philosophy of creativity or teachers who teach in-depth about creative processes and their potential." - Heather Crandall, Gonzaga University, Communicatio

Creativity and Advertising develops novel ways to theorise advertising and creativity. Arguing that combinatory accounts of advertising based on representation, textualism and reductionism are of limited value, Andrew McStay suggests that advertising and creativity are better recognised in terms of the ‘event’. Drawing on a diverse set of philosophical influences including Scotus, Spinoza, Vico, Kant, Schiller, James, Dewey, Schopenhauer, Whitehea...

You can specify the type of files you want, for your device.Creativity and Advertising: Affect, Events and Process   |  Andrew McStay. Which are the reasons I like to read books. Great story by a great author.

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