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Creating Powerful Brands: Volume 1
Leslie de Chernatony
[PDF.bv43] Creating Powerful Brands: Volume 1
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| #831250 in eBooks | 2010-10-28 | 2010-10-28 | File type: PDF||0 of 0 people found the following review helpful.| Classic for Strategic Brand Management|By J. Otaduy|A classic regarding Strategic Brand Management, in addition to the Keller book and Kapferer...|0 of 0 people found the following review helpful.| Your brand compendium?|By Tooring|Having worked with major and emerging brands for many years I was really pleased to be introduced|||"As a textbook that brings together the theory and examples of how branding works in practice, it really can't be bettered." |Loyalty Magazine |'This is an excellent book. It is well written, perfectly structured, full of knowledge with an invisible po
This has long been the one book that students can rely on to get them thinking critically and strategically about branding. This new fourth edition is no exception. THE definitive introductory textbook for this crucial topic, it is highly illustrated and comes packed with over 50 brand-new, real examples of influential marketing campaigns. Bullets: • Summarises the latest thinking and best practice in the domain of branding • All new real marketing...
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