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Counterfeiting and Piracy: A Comprehensive Literature Review (SpringerBriefs in Business)

Ludovica Cesareo




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 | #2819094 in eBooks |  2015-11-06 |  2015-11-06 | File type: PDF

||About the Author|Ludovica Cesareo is a Post-Doctoral Research Fellow in the Marketing Department of the Wharton School of the University of Pennsylvania (USA). She holds a PhD in Business Management from Sapienza University of Rome (Italy). During the final year

This book aims to identify, analyze, and systematize the available research on counterfeiting and piracy published over a thirty-five year time span (1980–2015) in order to highlight the main trends in the illicit trade literature, propose suggestions for managers battling against illicit trade, and provide a starting point for future research. Counterfeiting and piracy, i.e., the violation of intellectual property rights (IPRs), including trademarks, copyrigh...

You easily download any file type for your device.Counterfeiting and Piracy: A Comprehensive Literature Review (SpringerBriefs in Business)   |  Ludovica Cesareo. A good, fresh read, highly recommended.

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