[PDF.95qk] Corporate Social Responsibility, Sustainability and Public Relations: Negotiating Multiple Complex Challenges (Routledge New Directions in Public Relations & Communication Research)
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Corporate Social Responsibility, Sustainability and Public Relations: Negotiating Multiple Complex Challenges (Routledge New Directions in Public Relations & Communication Research)
Donnalyn Pompper
[PDF.vc88] Corporate Social Responsibility, Sustainability and Public Relations: Negotiating Multiple Complex Challenges (Routledge New Directions in Public Relations & Communication Research)
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| #2334896 in eBooks | 2015-11-19 | 2015-11-19 | File type: PDF||||'This is a timely and useful text. Pompper skillfully integrates contemporary theoretical perspectives, empirical findings, and professional voices to create a nuanced and intriguing look at the ethical and practical challenges and opportunities embed
While public relations offers numerous assets for organization-stakeholder relationship building and for ethical corporate social responsibility and sustainability communication, it also faces challenges linked to negative perceptions of the profession which can lead to accusations of "greenwashing." This innovative book critically explores the growing, complex and sometimes contradictory connections among public relations, corporate social responsibility and sustaina...
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