[PDF.93fv] Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause

Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause

[PDF.jy14] Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause

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 | #727725 in eBooks |  2007-05-11 |  2007-05-11 | File type: PDF

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||0 of 0 people found the following review helpful.| Great Insights|By Samuel Wilson|I am a student of Leadership and find this book very interesting in terms of format, insights, and language. I love the organization, simplicity, presentation, and methodology used in presenting the topics. It is worth the price and the read. You will know everything about CSR reading this book. A shortcoming will be the author's choice of real w| |"An excellent starting point…" (Long Range Planning, August 2006)|From the Inside Flap|In today's world, it is no longer just acceptable that a corporation does well by doing good. It is expected. With increa

Today, corporations are expected to give something back to their communities in the form of charitable projects. In Corporate Social Responsibility, Philip Kotler, one of the world's foremost voices on business and marketing, and coauthor Nancy Lee explain why charity is both good P.R. and good for business. They show business leaders how to choose social causes, design charity initiatives, gain employee support, and evaluate their efforts. They also provide all t...

You easily download any file type for your device.Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause   |  Philip Kotler, Nancy Lee. I have read it a couple of times and even shared with my family members. Really good. Couldnt put it down.

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