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Corporate Community Relations: The Principle of the Neighbor of Choice

Edmund M. Burke




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 | #1397696 in eBooks |  1999-02-28 |  1999-02-28 | File type: PDF

||0 of 0 people found the following review helpful.| Excellent|By Rojas Paola|Even though it was written almost 10 years ago, this book really teached me enough to set the foundations of our company's CSR efforts.
I highly recommend it.|2 of 2 people found the following review helpful.| Great tool for PR professionals|By A Customer|This is an excellent book that will help co| |"Burke, director of Boston College's Center for Corporate Community Relations, provides an insightful analysis of the contribution businessess make to community well-being....Corporate social responsibility is a significant issue in today's business environmen

Burke challenges the current thesis that companies should act responsibly toward communities and societies. Instead, he shows that changes in society mandate that companies must develop strategies and programs that foster a reputation of trust in local communities in order that they preserve their license to operate. Burke describes strategies and programs of action that enable companies to develop trust and thus maintain their license to operate. He als...

You can specify the type of files you want, for your device.Corporate Community Relations: The Principle of the Neighbor of Choice   |  Edmund M. Burke. I really enjoyed this book and have already told so many people about it!

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