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Corporate Communication: A Guide to Theory and Practice

Joep P. Cornelissen




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 | #884931 in eBooks |  2017-01-23 |  2017-02-11 | File type: PDF

||About the Author|

Joep Cornelissen is a Professor in Corporate Communication and Management at the Rotterdam School of Management, Erasmus University and a visiting Professor at IE Business School in Mad

Used by nearly 25,000 students in over 50 countries, this book incorporates current thinking and developments on corporate communication from both the academic and practitioner worlds. Combining a comprehensive theoretical foundation with numerous practical guidelines, insights will assist managers (or soon to be managers) in their day-to-day work and in their strategic and tactical communication decisions. 



With cases and examples from across...

You easily download any file type for your gadget.Corporate Communication: A Guide to Theory and Practice   |  Joep P. Cornelissen. Just read it with an open mind because none of us really know.

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