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Corporate Branding in Facebook Fan Pages: Ideas for Improving Your Brand Value

Eliane Pereira Zamith Brito, Maria Carolina Zanette




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 | #3386008 in eBooks |  2015-03-09 |  2015-03-09 | File type: PDF

||About the Author|Professor, EAESP University, Brazil

In Corporate Branding in Facebook Fan Pages: Ideas for Improving Your Brand Value, the authors show how companies can improve their brand value by fostering their online corporate reputation. Communication actions on Facebook fan pages are an important tool on the road to reputation. Considering that reputation is essentially the long-term image of a brand, the book suggests strategies for improving this image in the short term by nurturing engagement with ...

You easily download any file type for your gadget.Corporate Branding in Facebook Fan Pages: Ideas for Improving Your Brand Value   |  Eliane Pereira Zamith Brito, Maria Carolina Zanette. I really enjoyed this book and have already told so many people about it!

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