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| #1235080 in eBooks | 2009-08-19 | 2009-08-11 | File type: PDF||0 of 0 people found the following review helpful.| Recommendation|By Albino Boto|I heartily recommend this book.
The authors have assembled a group of folks who have each made a significant contribution to the discipline of marketing and recorded a wide range of views about the field. Anyone with an interest in marketing can examine all these views and pursue the ones of interest by means of the reference list provi||"…a treasure-trove for the marketer and anybody else interested in the dynamics of how and why some things sell" (Gulf Business, March 2007)|From the Back Cover|Conversations with Marketing Masters off
Conversations with Marketing Masters offers new insights by gathering the collected wisdom of the most influential marketing thinkers of our age, each of whom has given a structured interview. Covering a wide range of issues and illustrating concepts with cases of success and failure, these seminal dialogues offer a rare look at what made each master great – and a glimpse of the marketing future.
The Marketing Masters featured are Philip Kotler, David Aak...
You easily download any file type for your device.Conversations with Marketing Masters | Laura Mazur, Louella Miles. I have read it a couple of times and even shared with my family members. Really good. Couldnt put it down.
