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Contagious: Why Things Catch On
Jonah Berger
[PDF.yp53] Contagious: Why Things Catch On
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| #20302 in eBooks | 2013-03-05 | 2013-03-05 | File type: PDF||9 of 9 people found the following review helpful.| STEPPS on how to get YOUR content shared!|By Steven Woloszyk|Jonah Berger is a professor at the Wharton School of Business. He dropped two books last year, about a month apart, with this one I'm reviewing and Invisible Influence. His work reminds me a little of Malcolm Gladwell and he even references The Tipping Point early in the book.
These kind of books, where the|From Booklist|We’re all familiar with the idea of something—a video clip, for example—going viral. But how does it happen? Berger identifies six principles that operate, either singly or in combi
New York Times bestseller
What makes things popular?
If you said advertising, think again. People don’t listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral?
Wharton marketing professor Jonah Berger has spent the last decade answering these questions. He...
You easily download any file type for your device.Contagious: Why Things Catch On | Jonah Berger. Which are the reasons I like to read books. Great story by a great author.
