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Consumers in Context: The BPM Research Program (Routledge Revivals)

Gordon Foxall




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 |  2016-01-29 |  2016-01-29 | File type: PDF

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This book, first published in 1996, presents a collection of papers by Gordon Foxall charting the development of the Behavioural Perspective Model (BPM) which he devised in the early 1980s and subsequently developed.


The model offers a unique and original behaviour-based theory of consumer choice. In seeking to answer the question ‘where does consumer choice take place?’ by drawing upon behavioural psychology, Foxall presents an exciting chall...

You can specify the type of files you want, for your gadget.Consumers in Context: The BPM Research Program (Routledge Revivals)   |  Gordon Foxall. Which are the reasons I like to read books. Great story by a great author.

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