This collection of essays provides a personal, thought-provoking and often humorous documentation of the evolution of the field of consumer research. The book highlights aspects of hotly debated issues that surround this field of inquiry, and presents a picture of how consumer research has grown and developed over the past 25 years.
You easily download any file type for your device.Consumer Research: Introspective Essays on the Study of Consumption | Morris B. Holbrook. Just read it with an open mind because none of us really know.
